Online Events: If You’re Going Virtual, You’re Playing the Deconstruction Game
July 6, 2021
Written by Heather Mason, CEO, Caspian Agency This is Part IV of a series from Caspian Agency on the Four Fundamentals of thinking virtually for onlin...
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Online Events: It’s Time to Challenge the Idea that More Interactivity Leads to More Value
Written by Heather Mason, CEO, Caspian Agency This is Part III of a series from Caspian Agency on the Four Fundamentals of thinking virtually for onli...
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It’s Time to Set Culture Norms Around Online Engagement
Written by Heather Mason, CEO, Caspian Agency Humans as a species have spent thousands of years crafting culture norms for how to communicate with&nbs...
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Online Events: It’s Time for Us All to Start Thinking Like Broadcasters
Written by Heather Mason, CEO, Caspian Agency This is Part II of a series from Caspian Agency on the Four Fundamentals of thinking virtually for onlin...
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What Can You Actually Learn From Televangelists for Online Events?’
Written by Heather Mason, CEO, Caspian Agency A lot of event professionals are looking at the last several months for lessons on how to move forward. ...
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Online Events: Say Goodbye to the Concept of Time
Written by Heather Mason, CEO, Caspian Agency This is Part I of a series from Caspian Agency on the Four Fundamentals of thinking virtually ...
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In the Era of COVID-19, Putting Events Online is Missing the Point
Written by Heather Mason, CEO, Caspian Agency Let’s not sugarcoat it. The fallout from COVID-19 has been brutal on the events industry. While countr...
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