Encore.org is a national nonprofit building a movement to tap the skills and experience of those in midlife and beyond to improve communities and the world. Originally called Civic Ventures, Encore.org was founded in 1998 by social entrepreneur Marc Freedman and grew out of a desire to transform the aging of America—one of the most significant demographic shifts of the 21st century—into a powerful, positive source of individual and social renewal. Our ultimate goal is to create a better future for young people and future generations.

This position reports to the Director of Marketing and Communications, and is a full-time, exempt position. He or she will be responsible for implementing the online engagement strategy to meet the campaign goals of engaging adults 50+ to take meaningful action to help children thrive. The Digital Engagement Manager will work across internal teams including communications, partnerships, and IT as well as the campaign leadership.

The Digital Engagement Manager will launch year-round campaign actions, primarily through email, social media, and website channels, that provide an outlet for audiences to deepen their commitment to the campaign, support recruitment of new people into the campaign, and build momentum for culture change in support of the campaign vision.

*Key Responsibilities*

– Develop and implement a ladder of engagement, beginning with conversion tactics that lead to a range of strategies to significantly grow the number of campaign constituents (in particular people 50+), deepen their engagement over time, and mobilize offline participation in campaign.
– Develop approaches to engage new and diverse audiences on important issues through creative campaign concepts and content that are underpinned by sophisticated strategic and analytical thinking.
– Lead campaign email execution, including developing content, graphics, and landing pages.
– Translate relevant current events, media attention, etc., into timely and engaging campaign engagement actions.
– Support the communications team in development of a robust social media strategy.
– Design and run experiments to test mobilization tactics (e.g., A/B email subject line tests), track and monitor metrics, share data-driven results and engage in continuous program improvement.
– Lead ongoing website refinements and additions based on overall digital engagement strategy.

*About You*

You’re passionate about the aims of the campaign. You’re a tech-savvy community organizer (or have the chops to become one). You’re eager to help people tap into their sense of passion and purpose and channel it into action. You are a great listener and writer, and you have a quick wit to distill complex issues and stories to their essence. You have the ability to switch gears rapidly and are a team player.

*Key Qualifications*

– Experience implementing digital campaigns (e.g., political advocacy, electoral, community organizing, media, etc.) that mobilize people and make change in the world.
– Proven ability to develop and deploy diverse tactics that move people to action.
– Demonstrable strong strategic thinking and campaign planning skills.
– Strong writing and communication skills for diverse audiences, especially for email engagement.
– Knowledge of best practices in online engagement strategy, from creative content to influencer engagement.
– Experience developing and using metrics to measure the success of a campaign and improve/refine it over time.
– Strong interpersonal skills with a high-energy; demonstrated negotiation, mediation and listening skills; a good sense of humor; and experience building strong professional relationships with diverse colleagues.
– Track record of demonstrating sound judgment by making appropriate decisions, knowing when to take the initiative to anticipate problems and innovate creative solutions, managing complex situations with discretion and tact, and prioritizing and completing tasks in a skillful and timely fashion.
– Strong project-management skills, including being detail-oriented and managing toward aggressive timelines.
– Working knowledge of (or ability to quickly learn) Blue State Digital Tools, Microsoft Word, Excel, PowerPoint, WordPress, Webex, Salesforce, and familiarity with online collaboration tools (e.g., Google Docs, Google Hangout, Box).
– Willingness to travel domestically once a quarter.
– Bachelor’s degree or equivalent and minimum five years of professional experience.

*How To Apply*

Please submit your resume in Word or PDF format, a cover letter describing your interest and qualifications, and a digital content sample (if available), by January 20, 2017. Applications will be reviewed on a rolling basis.

Please respond to these two questions in your cover letter:

– What excites you about the Gen2Gen campaign?
– What excites you about the role of Digital Engagement Manager, and what specific expertise and experiences will you draw on to do the job?

Please note: Cover letters will be judged as writing samples; no application will be considered without a cover letter. Please send your resume and letter as one document to [email protected] Name your
attachment with the format: “LastName Gen2Gen DEM 2017 Application” (e.g., “Hamilton Gen2Gen DEM 2017 Application”). Applications that do not follow this format may not be reviewed.

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